A Large Language Model (LLM) is an advanced type of artificial intelligence designed to understand and generate human-like text. These models are trained on vast datasets, often comprising billions of words, enabling them to perform a wide array of natural language processing tasks. LLMs utilize deep learning techniques, particularly transformer architectures, to capture intricate patterns in language, allowing them to excel in applications such as language translation, text summarization, and content creation.
E-commerce businesses can use LLMs to deliver highly personalized and engaging content at scale. By analyzing a customer’s browsing history and past purchases, LLMs can generate tailored subject lines and product recommendations, making each email feel more relevant and significantly increasing the chances of conversions.