OneSignal Events makes it easy to act on what users do (or don’t do) so you can launch timely, personalized campaigns without writing a single line of code
Most marketing teams have access to valuable behavioral data in their CDPs and data warehouses, but turning that data into contextual, retention-driving campaigns requires engineering support, complex setups, and weeks of delays. OneSignal Events eliminates that bottleneck, letting you act on user behavior the moment it happens — no code required.
Trigger messages instantly based on user actions like purchases, drop-offs or in-app milestones
Ingest behavioral data from your app, CDP, data warehouse, or API—no engineering tickets required
Build dynamic segments based on real user behavior, not assumptions, to maximize engagement and ROI
Deliver consistent, timely experiences across push, email, SMS, and in-app from one platform
Launch personalized multi-message Journeys the moment users take (or don’t take) key actions.
Pause Journeys until users complete important milestones like adding to cart or completing onboarding, then resume with perfect timing.
Create smart branches that automatically adjust based on user behavior, ensuring every step feels relevant and responsive.
Build audiences using engagement signals — opens, clicks, views, and more — and follow up with precision.
Group users by specific behaviors like first purchase, high spend, or abandoned cart to tailor campaigns for every stage of the lifecycle.
Segment by user, not device, so your campaigns reach the right person across all platforms, every time.
Pull real-time content, offers, and product details into messages — no developer help required.
Use dynamic messages based on each user’s behavior, profile, or preferences.
Tailor every message using real-time user actions, ensuring content feels relevant to what each person is actually doing in the moment.
Connect your data stack (including data warehouses, CDPs, and analytics platforms) in minutes, without writing code.
Send events from your app, website, CDP, or analytics platform and start building campaigns immediately — no dev tickets required.
Use the Events Index to see what’s flowing in, from where, and when, to validate data and launch with confidence.
Hear from businesses using OneSignal to boost engagement, increase retention, and drive real results
No. OneSignal Events is designed for marketers to set up and manage independently. Our native integrations with data warehouses and CDPs require minimal technical setup, and our no-code interface lets you create campaigns without writing any code.
Most teams can launch their first event-based campaigns within an hour. Message events (based on OneSignal message interactions) are available immediately, while Custom Events can be integrated quickly through our plug-and-play connectors.
OneSignal Events integrates with 25+ data sources including popular data warehouses (BigQuery, Databricks), CDPs (Segment), and analytics platforms (Amplitude). You can also send events directly via API or SDK.
Yes, you can trigger journeys instantly when specific events occur, and also use events to build dynamic segments for more complex campaign logic.
OneSignal Events is included with Growth plans and above. For more details on how many events are included in each plan type, visit our Pricing page.
OneSignal brings push, email, SMS, and in-app together so you can deliver consistent messaging across every channel - all from one place
