Messaging strategy The 2026 State of Customer Engagement Report: Are AI Filters Already Deciding Who Sees Your Messages? AI is now deciding which notifications your users actually see, and the brands adapting to that shift are already pulling ahead.
Features & updates Democratizing AI Customer Engagement Introducing the OneSignal MCP Server & OneSignal AI! Together, they make OneSignal accessible through AI-native workflows and open up a new world of possibilities.
Messaging strategy The Cross-Channel Deduplication Problem (and How to Solve It) When your automated messaging campaigns overlap, users get buried in notifications. Here's how to fix the cross-channel deduplication problem with priority queuing, tag-based exclusion, and frequency capping.
Acquisition & retention Your Churn Signals Are Pointing at the Wrong Customers Many teams have built their entire retention playbooks around wrong signals. It’s time to dig deeper and fix it.
Messaging strategy HIPAA-Compliant Customer Engagement: A Field Guide for Marketing Teams HIPAA-compliant marketing is very doable. It mostly comes down to being thoughtful about what data lives where and how you've gotten permission to use it.
Messaging strategy The Best Engagement Loops for Subscription Apps How to build engagement loops that create lasting habits through repeated value, with two practical examples you can implement today.
Messaging strategy Is RCS Worth It Yet? A Realistic Assessment for Brands Considering the Switch in 2026 Is RCS messaging worth the investment in 2026? A practical assessment of the ROI, costs, migration path, and real-world use cases for brands considering the upgrade from SMS.
Messaging strategy Braze Alternatives: How to Choose a Customer Engagement Platform That Fits Your Actual Tech Stack Searching for Braze alternatives? The best customer engagement platform is the one that fits your tech stack. Here's how to evaluate your options based on your data infrastructure.
Messaging strategy How to Re-Engage Mobile Users Before They Churn Static win-back campaigns react after users churn. Dynamic re-engagement systems respond to cooling signals before they leave. Here's the structural difference and why it matters for retention.
Messaging strategy When Your Customers Forget You Exist: How One ISP Built a Community Around an Invisible Product When your product is invisible until it breaks, how do you build loyalty?
Messaging strategy What Your Notification Center Says About Your Engagement Strategy Your notification center tells the truth about your engagement strategy. Here’s how to audit it, spot the most common anti-patterns, and fix them.
Messaging strategy Your Users Give You 30 Seconds. Here's How to Make Them Count. Learn how to design automated cross-channel journeys that deliver value in short mobile sessions, with real workflow examples you can build in OneSignal.
Messaging strategy What Happens After Someone Ignores Your Email? Learn how to read non-engagement as a signal, and decide when to retry via email vs. escalate to push or SMS.
Messaging strategy How to Send Fewer Emails and Get Better Results A practical framework for deciding which messages should be emails, which should be push notifications, and which belong in-app
Messaging strategy What Happens When Your Vibecoded App Goes Viral This is the moment every indie builder dreams about. It’s also the moment that separates the apps that become real products from the ones that become screenshots in a Twitter thread about “that one time I went viral.”
Messaging strategy Three Gaming and Mobile Experts on Onboarding, AI, and Knowing When to Stay Quiet We brought in three mobile engagement experts practitioners and asked them to pressure-test the findings from our 2026 State of Customer Engagement Report.
Messaging strategy How We Trained the Algorithm to Ignore Us The era of mass volume sending generated the exact behavior data that teaches today's AI-filtered platforms what "unwanted" looks like.
Messaging strategy The Unified Customer Engagement Platform: Moving Beyond Push Notifications A unified engagement platform allows you to deploy each channel for its specific strengths, creating a communication strategy that is more effective than the sum of its parts.
Messaging strategy How Leading Mobile Teams Are Rethinking Retention for 2026 In 2026, the apps that win retention will diagnose intent early, segment dynamically, and build participation loops AI can’t copy.
Features & updates The OneSignal 2025 Year in Review The send button will always exist. But in 2026, we’re building for what comes after it.
Messaging strategy Mobile Engagement is not ON or OFF (What Marketers Get Wrong About Attention) When every message assumes full focus, users learn to tune everything out.
Messaging strategy RCS Business Profiles Explained: How Your Brand Appears to Android & iOS Users RCS Business Profiles transform brand messaging from anonymous texts into trusted, recognizable conversations across Android and iOS.
Messaging strategy Why Conversational Search is About to Change Customer Engagement Traditional search tries to interpret. Conversational search helps customers clarify what they actually want.
Messaging strategy Trust is the New Growth Channel: Why Verified Messaging Will Redefine Brand Credibility Something has shifted in customer engagement: identity is now part of the product experience.
Messaging strategy Prepping for January Retention: Winning Back Post-Holiday Drop-offs Most people aren’t always “churned” in January; they’re just recalibrating. Try these 7 tactics to win back users during the post-holiday slump using every channel in your stack.
Messaging strategy Unlocking the Power of RCS with OneSignal and Google In our recent session with Google, we explored the strategies behind some of today's most effective RCS use cases. Don't miss the inside look!
