About OneSignal

A/B test messages and use AI to move from an idea to a draft inside Journeys. Plus, new ways to understand user behavior and retention.

Learn the tactics to connect a lifecycle stage to activation, repeat use, re-engagement, or churn prevention.

Re-engaging inactive app users starts with knowing who you’re talking to. Learn how to tailor your win-back messaging to each audience, from new signups who stalled to longtime users who drifted away.”

An install creates an opportunity, not a relationship. Learn how to increase app retention, avoid churn, and use each channel to its fullest.

This email service provider checklist provides a practical way to compare platforms against your operating needs.

This guide explains how to choose a Klaviyo SMS alternative, create a focused vendor shortlist, and evaluate platforms for compliant, personalized, measurable messaging at scale.

This guide compares CASL, the U.S. Telephone Consumer Protection Act (TCPA), and the EU’s General Data Protection Regulation (GDPR) at a practical level.

A messaging audit can show whether messages are arriving, reaching the intended users, arriving too often, using the right channel, or causing churn.

Your AI marketing tool may do its job when it comes to writing, but it’s still not reasoning about your audience with the necessary context you need.

Explore a simple guide that covers when Klaviyo’s eCommerce strengths become overhead for your app.

Many of the "retention strategies" you see out in the wild may be win-back plays with slightly better branding.

When you are trying to diagnose a churn problem, how do you actually know if it's your messaging or your product that's to blame?

How to find every spot in your onboarding flow still built for on email-first approach, and what to put in its place so that the first session actually earns the second one.

RCS (Rich Communication Services) is meaningfully different from SMS, but the practical choice is usually a measured hybrid strategy rather than a complete channel switch.

This guide explains how to select, configure, and measure email for lifecycle moments where push and in-app messaging cannot reach your users.

This OneSignal vs Airship evaluation focuses on how each platform supports your specific lifecycle programs, rather than which vendor has the longest feature list.

Searches for top-rated notification software for businesses produce plenty of rankings, but feature volume alone won’t show whether a tool fits your team.

AWS is ending support for Amazon Pinpoint on October 30, 2026. Instead of splitting your messaging four separate ways, there's a way to migrate to a single destination.

We’re bringing more of OneSignal’s product capabilities to our free plan. Here are the changes and dates to pay attention to.

Why the holiday engagement lift starts building months before Black Friday, and what to actually build in September, before the setup work that can't be rushed becomes the reason you're behind.

This guide evaluates each Klaviyo alternative's mobile push, in-app messaging, email, SMS/RCS, segmentation, analytics, and pricing, through the lens of what it actually takes to run a mobile-first retention strategy day to day.

These six triggers use external or less commonly tracked signals to identify a relevant moment for re-engagement.

The assumption that "back-to-school" is is reserved for retail apps is wrong, and it's costing non-retail apps a real seasonal opportunity.

Instead of ranking these seven platforms on channel count or send volume, we ranked them on how well they handle the shift to AI-powered marketing and accessibility.

A practical framework for weighing the real, often invisible cost of staying on an outdated messaging platform.

A use-case map of the AI marketing tools actually worth adding to your stack in 2026, organized by the job each one solves rather than a head-to-head feature comparison.

The French (CNIL) and Italian (Garante) data protection authorities published new guidance on the use of email tracking pixels. Here's what you need to know.