About OneSignal

When your automated messaging campaigns overlap, users get buried in notifications. Here's how to fix the cross-channel deduplication problem with priority queuing, tag-based exclusion, and frequency capping.

Many teams have built their entire retention playbooks around wrong signals. It’s time to dig deeper and fix it.

HIPAA-compliant marketing is very doable. It mostly comes down to being thoughtful about what data lives where and how you've gotten permission to use it.

OneSignal's Shopify integration, powered by Vendo, syncs your customer data, browsing behavior, and order events into OneSignal automatically. No code required. Here's what it does, how to set it up, and what you can build with it.

How to build engagement loops that create lasting habits through repeated value, with two practical examples you can implement today.

Is RCS messaging worth the investment in 2026? A practical assessment of the ROI, costs, migration path, and real-world use cases for brands considering the upgrade from SMS.

Searching for Braze alternatives? The best customer engagement platform is the one that fits your tech stack. Here's how to evaluate your options based on your data infrastructure.

When your product is invisible until it breaks, how do you build loyalty?

This guide provides a focused, 60-minute action plan to value immediately and build momentum with your customer engagement platform.

Your notification center tells the truth about your engagement strategy. Here’s how to audit it, spot the most common anti-patterns, and fix them.

Did you use HTML, Lovable, Bolt, Base44, v0, or Replit to develop your app? Here’s a brief overview of how to deploy your app to the App Store and Google Play without writing a single line of native code.

We are excited to announce updates to roles and permissions in OneSignal to give teams more control over access across organizations and apps.

Learn how to read non-engagement as a signal, and decide when to retry via email vs. escalate to push or SMS.

A practical framework for deciding which messages should be emails, which should be push notifications, and which belong in-app

We brought in three mobile engagement experts practitioners and asked them to pressure-test the findings from our 2026 State of Customer Engagement Report.

A technical explainer on permissions, privacy, and who decides what your app can do. There’s a conversation happening right now about a government app and its use of location data...

This guide covers the strategy, copy, and technical fundamentals that separate push notifications people tap from push notifications people turn off.

A look at how RCS compares to MMS (and SMS), and the five clearest signs your team is ready to make the switch.

A unified engagement platform allows you to deploy each channel for its specific strengths, creating a communication strategy that is more effective than the sum of its parts.

A quick look at the top recommendations for mid-market mobile apps searching for Braze competitors.

Every Journeys update has a muse, and every sprint has a soundtrack. Here's what has kept us going while we're hard at work democratizing customer engagement!

In our recent session with Google, we explored the strategies behind some of today's most effective RCS use cases. Don't miss the inside look!

And the 2025 Ennies go to…

Learn how RCS messaging can elevate your business texting with rich, interactive features that boost engagement and drive conversions.

Automate next-gen SMS and RCS campaigns with the best software to master your 2025 customer engagement strategy.

See how smart SMS software strategies help small and mid-sized businesses drive real results fast

Check out our key learnings from this year's INBOUND, and what they mean for marketers trying to future-proof engagement in the era of AI.