In RCS (Rich Communication Services) messaging, a Verified Sender refers to a business or organization that has gone through an official authentication process with either a mobile carrier or an RCS messaging platform. This verification process ensures that the sender is a legitimate and trusted entity, not a spammer or malicious actor. Once verified, businesses are granted a branded profile that includes their official business name, company logo, brand colors, and a verification badge, all of which appear prominently within the user’s default messaging app.
Verified Sender Defined
How to Use it in a Sentence
Messages from a Verified Sender are more likely to be opened and trusted by users, thanks to visible branding and authentication.
Common Verified Sender FAQs
- Branded presence (logo, name, colors)
- Increased message credibility
- Higher click-through and conversion rates
- Access to RCS features like carousels, buttons, and media
- Reduced risk of messages being flagged as spam
Yes, marketers can customize key elements of their verified profile, including the brand name, logo, brand colors, welcome message, and response tone.
RCS messages from verified senders are prioritized and trusted, meaning they’re more likely to be delivered, seen, and engaged with compared to generic SMS messages from unknown short codes or numbers.
Yes, as long as your use cases are approved during the verification process. Some businesses separate use cases by sub-brand or campaign to better organize messaging workflows.
Verified Sender status is exclusive to RCS Business Messaging (not used in push, email, or in-app messages). It's the RCS equivalent of a blue checkmark + brand profile in SMS conversations.
Currently, U.S. approvals take 8–16 weeks, depending on carriers.