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Branded Messaging Defined

Branded Messaging refers to messages that include recognizable brand elements such as your company name, logo, colors, and verified sender ID directly within the messaging interface. This is commonly used in channels like RCS (Rich Communication Services), email, and some forms of SMS with Verified Sender support.

By making your brand identity visible in the message, Branded Messaging helps build trust, improve recognition, and increase engagement. Instead of receiving messages from anonymous phone numbers or generic shortcodes, users see clear visual cues that the message is coming from an authentic, trusted source.

How to Use it in a Sentence

She received a branded message from her mobile carrier that displayed the company’s logo and colors, along with a button to View Her Bill directly in the message.

Common Branded Messaging FAQs

Yes. Messages that show your brand name and logo tend to perform better because users are more likely to trust and engage with them.

Only RCS-enabled devices and apps fully support the branded experience. Others may display fallback messages without the visual enhancements.

You can start using Branded Messaging by working with platforms that support RCS or verified messaging. With OneSignal, you can deliver personalized, visually branded messages through supported channels by uploading your brand assets and configuring your messaging settings for RCS, push, or in-app delivery.

Not at all. With OneSignal, businesses of all sizes can take advantage of Branded Messaging to build trust and consistency across customer communications, whether you're a startup or an established brand.

To use Branded Messaging in RCS, your brand must be verified through approved carriers or messaging partners. OneSignal works with these providers to streamline the process and help ensure your brand name, logo, and colors are correctly registered and applied to your messages.